Make Your Mark
THEME PACKAGE
COVER
"Make Your Mark" is a popular theme, and our challenge was to make "something new" with it. Our colors are inspired from thermal pictures: bright and eye catching. On the cover, everywhere that has the color gradient (nicknamed "Big Markus") is thermal ink, appearing black until you touch it. We put it on the edges since that is generally where people hold the book. The thermal ink represents how, while Bryant may seem simple on the cover, there's a lot to us that leaves a big impact.
We chose a scripty font to correlate to handwriting and give the book a more personal feel.
On the back, we put nouns from our school that represent "Mark-Making," and which will be expanded on in theme copy.
End Sheets
Here, we pulled in the lines from the cover and pushed them more. We introduced the framing boxes that will be on all dominant photos (when applicable).
We put big cutouts with a Big Markus drop shadow, something we do with solid colors throughout the book and with Big Markus in our special section.
On the back, we put Mark-Making verbs that are school and year specific.
The long lines frame the book, opening it in the front end sheet and closing it in the back, and hit at our folio.
Title
I brought in the meeting lines, this time to a bigger width. I put Big Markus again behind "Mark," helping bring focus to it in a somewhat busy picture.
Opening
The smaller photos in the left are sneak peaks to Mark-Making events from throughout the book, zoomed it so you get a hint, but not the full thing.
To continue with the cutouts, we had the subjects break out of their frames, with Big Markus drop shadows.
We emphasized six words per spread, going in the order of section colors and ending with a script Big Markus word.
Additionally, we decided for the backgrounds of theme spreads to be a little more than off of white, reflecting the end sheets to a lesser degree.
The first opening spread of "Make Your Mark"
The second opening spread of "Make Your Mark"
The third opening spread of "Make Your Mark"
The first opening spread of "Make Your Mark"
Dividers
We continued the emphasized words, partial cutouts and sneak peaks on the dividers. I dropped the drop shadow to avoid the spread looking to busy.
The sneak peaks hint at the best stories, photos, etc. within the section, flipping from blurbs and direct quotes.
Unlike "Always Something New," we included the folios on dividers, so when readers are flipping from the table of contents, they're able to find the dividers.
